Thursday, September 29, 2011

IMDB Trivia App—awesome!

Okay, if you're like me you watch a ton of movies. You're also like me if you have an iPhone. And, you're even more like me if you have an iPhone but don't play many games because, quite frankly, you're not into Angry Birds.

However, if you like games that require a little more use of that gray matter locked away in your noggin, then you're gonna love the new IMBD Trivia App. Once you download this app and start answering questions, you'll be hooked on that touchscreen like Carol Anne in Poltergeist.

The game is rather simple, really. Upon initial startup you only have one choice of questions to begin with, which is referred to as "Sneek Peek". But, as you score more points you unlock more trivia packs allowing you to test your knowledge of movies and TV shows. You do have the choice to buy more packs, but I'm too cheap for that. Which is why I really love the fact that this game is free.

Nonetheless, it's rare for me to get all geeked out about something so "trivial," but if you're looking for something to help you murder time while waiting for the bus, avoiding homework, or just not doing your job, you gotta download this app. Unless you have an Android phone… but I'm sure you guys will get it soon.

Monday, September 26, 2011

Who doesn't love Elmo

It amazes me the drive and will that some people have. To just know what you want to do, and then go out and do it, that's inspiring. Like the story of Kevin Clash, the creator of Elmo. I have to see this movie when it comes out. The preview alone feels heartwarming.

Friday, September 23, 2011

The Album Leaf Pre-show

Right now, as I type, I'm at The Album Leaf concert at The Bottom Lounge. Well, I just have to say that this is the first time that the two opening bands were phenomenal. Del Ray and Sister Crayon were an absolute pleasure to watch. Can't wait to go home and download their albums.

Anyway, back to the show. I think the leaf is coming on. Later!

Monday, September 19, 2011

Netflix…umm, I mean Qwikster?

Okay, so yes, we all know that Netflix has changed their pricing. And yes, a lot of people think it sucks. But, for me, I have to admit, it makes a lot of sense. And I don't mind the price increase because the reasoning behind the change in price is for the better.

No, seriously, it's a good thing, particularly when it comes to streaming. See, the studios run the show right now. And I completely respect their point that their content is worth more than the 99¢ that Apple wants to sell a TV show for, or the monthly fee that Netflix Charges. So, where does that leave all these new streaming options. Well, pretty much at the mercy of the studios.

Therefore, when Netflix decided to separate their DVD service with their streaming service, it made sense. In the long run, we, as Netflix subscribers, will get so much better content because Netflix can now afford to pay the studios the money they want for licensing fees. It's crazy, but it makes good business sense.

Now, one thing I wasn't expecting is this open apology and explanation from Netflix, straight from their CEO. Kind of nice to see that they're trying to reach out and let us know what's going on. Makes this whole price change situation a little bit easier to handle. Know what I mean?

Saturday, September 3, 2011

The art of advertising

The one thing I've gotten good at by working in advertising is being able to take criticism. I'll never forget the time I went on a presentation for a client in New Jersey. We presented our work to the Marketing Manager, he took it to his boss, and two minutes later the President of the company walked into the room, threw our work across the table and said, “What the hell is this crap?” OUCH! Talk about feeling like a little worm on a big frickin’ hook.

Now, not all of my presentations go this way. If they did, I probably wouldn’t have a job. But, advertising is subjective. It’s opinionated. And sometimes people don’t agree with your ideas. But when you do get a client to agree with you, to appreciate your idea, things can go pretty well.

One movie I think shows how well things can go when the client agrees with the agency is the documentary Art & Copy. In this film, Director Doug Pray interviews some of the best minds in the business, all the way back to the hay day of Madison Ave to today. It’s pretty sweet, too, because you get to listen to these geniuses—who created legendary campaigns like Just Do It, Got Milk, and Where’s the Beef—talk about what it was like to create these great ideas.

So, if you get board over this holiday weekend, and want to watch an interesting documentary about advertising, I’d say give this one a try. Trust me, you won’t be disappointed.